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BBC: Clive Myrie’s Italian Road Trip

If you are looking for the perfect Italian style, you are in the right place! The BBC has selected our boutique on Via Porta Rossa to represent Italian style in Clive Myrie’s Italian Road Trip program.

The program follows the well-known journalist Clive Myrie’s journey to discover Italian culture, fashion, and beauty. During his trip, Clive explores some of Italy’s most famous cities, uncovering hidden treasures and meeting extraordinary people.

The choice of our shop, Eredi Chiarini, by the BBC to represent Italian style on the program “Clive Myrie’s Italian Road Trip” was a wonderful recognition for us. As well as meeting and welcoming Clive Myrie in our shop, during his visit, he admired our selection of clothing and accessories, appreciating how our shop perfectly represents the timeless style and elegance of Made in Italy.

Who is Clive Myrie and What is His New Program on the BBC About?

Clive Myrie is known for his work as a foreign correspondent for the BBC, covering events such as the Iraq War and US presidential elections. In his latest project, he decided to explore Italy, a country he has always loved, to discover what makes Italian culture so unique and relevant in the world of fashion.

During his journey, Clive Myrie visited some of Italy’s most beautiful cities, including Florence, Venice, and Milan. He met some of the most influential personalities in the world of Italian fashion and style. Along the way, he stopped by our shop to meet the owner, Carlotta Chiarini, and Franco Mazzetti, a well-known style consultant.


An Unforgettable Experience: Collaborating with the BBC to Represent Italian Style on an International Level!

The Collaboration with Style Consultant, Franco Mazzetti

During our unique experience with Clive Myrie on his journey to discover the Dolce Vita and especially Italian style culture, we had the pleasure of collaborating with Franco Mazzetti, an expert in fashion and Italian style consultant.

Franco has worked for some of the most important Italian fashion companies, collaborating with famous designers and celebrities, demonstrating great skill in helping people discover their style and improve their personal and corporate image.


The Passion for Italian Fashion That Unites Eredi Chiarini & Clive Myrie

For us at Eredi Chiarini, it was a great honor to be selected to represent Italy and Italian elegance in this significant BBC project.

Since 1894, our store has stood out for its selection of high-quality clothing and accessories made by the best Italian artisans and top brands from around the country.

We are very proud to have contributed to the success of Clive Myrie’s program, and we are happy to have had the opportunity to showcase our style and passion for Italian elegance.

Discover our selection of Made in Italy timeless elegance

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Book your appointment

Choose the day you prefer and come and visit us in our store in Florence in Via Porta Rossa 33/r

We remind you that choosing the slot 16.00 - 18.30 his style advisor will be available until 19.30.