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ETRA and EREDI CHIARINI: personal shopper service at home

In one of ETRA Collection’s two apartments, in Florence, an example of how the personal shopper service, that we are proud to offer to their guests, will take place.


ETRA Collection (Exclusive Travelers Attitude), a recently established high-quality hospitality brand, wanted to create with us a service dedicated to its guests: a personal shopper at home. In its two apartments located inside the prestigious Palazzo Todescan, in the heart of Florence, it will be possible to receive a visit from one of our collaborators and enjoy an intimate and unique experience. As unique as the quality of the environment created.

The building that houses the two apartments (Presidential Suite and Family Suite) is the first example of the Art Nouveau style in the Tuscan capital, characterized on the outside by wrought iron works from the Michelucci foundry. Inside, the details have been studied to recall its beauty: the solid oak parquet flooring treated with a particular firing and varnishing, the steel kitchen-sculpture signed Boffi & De Padova, the paintings that portray reinterpretations of original works by Alfons Mucha and the alternation of objects of design celebrated by the world of architecture such as Giò Ponti’s lamp.

The view which is accessed from the small terrace of the property is also exciting. The eye manages to embrace the view of Giotto’s Cathedral, Baptistery and Bell Tower all at once.

How does the service work? We’ll tell you all about it below.

A first visit to Palazzo Todescan to get to know and listen to the guests


ETRA has created in Florence an environment with attention to the smallest details, to accommodate people wanting to experience the beauty of our city in a discreet and intimate way.

By booking a stay at this hospitality facility, guests will have access to services not normally available, because they are priceless and can only be conveyed through relationships of authentic trust. Personalized wellness services, selected keeping in mind criteria such as innovation, quality, research and experience. Just like ours.

Marrying the philosophy of the structure, that is the desire to welcome guests in an atmosphere where everything speaks of the utmost research, we have created something special. A service to allow guests to make purchases in a pleasant and confidential way.

When one of our collaborators visits an ETRA client, in fact, they will enter with respect and discretion. They will have already created an account on our Royal Eredi Chiarini app. Where guests’ data and style indications will be entered dictated by their preferences. Based on those preferences, we will be able to suggest a series of garments capable of meeting their interests.

Our personal shoppers will offer both pre-packaged and custom-made garments. In this case, they will be ready to listen to requests and to guide the guest in the creation of excellent tailored clothing solutions. The guest will be able to choose from an array of shapes, fabrics and models, thanks to our long experience in the sector.


We give shape and substance to the wishes of ETRA Collection customers

We will return with the requested clothing. In the refined and relaxed atmosphere of the ETRA apartments, guests will be able see and feel the suits, jackets, trousers, shoes and every other ready-to-wear accessory in our shop. They will touch excellence with their own hand. We will personalize your tailor-made choices, with the attention to detail that distinguishes us.

etra collection personal shopper eredi chiarini

We will nourish the trust placed in us

The final step will be the delivery of the garments. The enthusiasm of our ETRA customers will be a stimulus for us to cultivate that relationship and that personal connection that truly defines and gives meaning to our work.

If you have read us up to this point, we thank you for your attention and we remind you that you can contact us for more information on the service at:

consegna capi etra appartamento


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Choose the day you prefer and come and visit us in our store in Florence in Via Porta Rossa 33/r

We remind you that choosing the slot 16.00 - 18.30 his style advisor will be available until 19.30.