Eredi Chiarini celebrates the contemporary dualism between tailoring and vision with exclusive in-store events
Pitti Uomo is much more than a trade show: it is an international style laboratory, a privileged observatory where the new codes of men’s fashion are defined. Since 1972, the event has illuminated Florence, turning the city twice a year into a global stage for male elegance.
Why Florence? Because fashion here has ancient roots, interwoven with art, craftsmanship, and beauty. The choice of the Fortezza da Basso—a 16th-century Medicean fortress—is no coincidence: an imposing structure, both protective and open, which today hosts the future of tailoring, design, and style.
Organised by Pitti Immagine, Pitti Uomo is where trends take shape, where heritage meets innovation, and where buyers, journalists, designers, and enthusiasts come together to discover the very best of international menswear. And it is precisely within this context that Eredi Chiarini, a historic point of reference for menswear in Florence, carries forward its vision: blending deep roots with a contemporary perspective.
The 2025 theme: PITTI BIKES becomes BIKESTER
The bicycle is the chosen symbol to represent the Summer 2025 edition. With the theme PITTI BIKES, the Fortezza becomes an ideal circuit where fashion, technology, sport, and lifestyle converge. Curated by creative director Angelo Figus, the campaign comes to life through the lens of Alessandro Timpanaro and the editing of Alessandro Gori, with set design by Alessandro Moradei.
At Pitti Uomo 108, the bicycle evolves into BIKESTER: a metaphor for contemporary male identity—caught between a desire for freedom and a need for control, between rationality and instinct. A vehicle that brings together contrasts and styles, ideally linking the show’s many souls: from streetwear to formalwear, from outdoor to sartorial.
Within this narrative, there is also room for BECYCLE, the special event hosted in the Sala della Ronda, where the worlds of cycling, design, and sustainability enter into dialogue.
Eredi Chiarini: tailoring, uniqueness, and passion in motion
As every year, Eredi Chiarini captures the spirit of Pitti with exclusive initiatives designed for those who appreciate authenticity over convention. This year, we invite you to two special events at our boutique on Via Porta Rossa:
CARUSO LIVE: THE JACKET AS A WORK OF ART
In collaboration with Caruso, the Maison that embodies modern tailoring, we are proud to host a one-of-a-kind event: on June 17, a tailor will be present exclusively in our store to demonstrate the key stages of jacket construction, showcasing the care, technique, and tradition behind every stitch. A rare opportunity to witness the precision and poetry of sartorial craftsmanship up close.
PT x EREDI CHIARINI: A NUMBERED LIMITED EDITION, EXCLUSIVELY OURS
We are proud to present, for the first time in Italy, our exclusive collaboration with PT Torino: a limited edition designed and crafted solely for Eredi Chiarini.
This capsule collection – featuring a brand-new model – stands out for:
Custom linings with our signature aesthetic
Numbered labels certifying the uniqueness of each garment
Contemporary design, created for the elegant man on the move
The collection will be showcased in a dedicated window and officially launched in-store on June 18.
Florence, elegance and vision
Pitti Uomo is where menswear takes on a new shape. For over a century, Eredi Chiarini has interpreted and accompanied this transformation with authenticity and passion.
Just like the bicycle, the symbol of this edition, our style blends balance and freedom, performance and beauty, history and innovation.
We look forward to welcoming you in our boutique:
From June 17 to 20, in the heart of Florence, to experience together the elegant rhythm of Italian menswear.
Follow us on our social channels and stay up to date with the latest news!
