Eredi Chiarini encases a centuries-old history of passion for fabrics and men’s clothing. It all began in 1894 when Nonna Genni opened a fabric store which she then left to her daughter Norma and her husband Otello to manage . Even the grandchildren Marco and Andrea are passionate about their grandmother’s and parents’ work, so much so that in 1970 they opened their first clothing store. Its success was fast and unexpected.
Thanks to the love for elegance and details taught in the family, the two brothers developed a unique and recognizable style, by traveling and researching. They offered garments and accessories of unquestionable quality and taste, capable of interpreting the desires of a demanding and curious male audience. Then, like today, to a fleeting and expensive fashion, we prefer style. To an impersonal purchase we contrast the preciousness of relationships that are cultivated over time and the personalized service.